What Does a Content Marketing Agency Actually Do?
Strategy, writing, design, distribution and measurement. What you should expect from a content marketing agency, and how to judge one.
A content marketing agency plans, creates and distributes content that attracts your customers and moves them toward buying. The best ones do it in a connected way, so every piece has a job.
What the work covers
- Content strategy: who you are talking to, what they search and what to publish
- Content writing: website copy, blogs and long-form pieces
- Content distribution: getting each piece in front of the right people
- Measurement: rankings, traffic, leads and what to do next
How to judge an agency
Ask how they choose topics, who writes the work and how they measure it. Look for proof in the form of real pages, real rankings and real client feedback. Be wary of anyone who starts with a template instead of your customers.
Start small if you can. A short trial shows you the quality of the writing and the quality of the thinking behind it, before you commit to a longer plan.
See this approach in real work.
Content Marketing case studies
