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Social Media Marketing

3 min read

Plan, Test, Convert: A 45-Day Instagram Plan

A simple three-phase plan for growing a creator or brand account, from strategy call to organic DMs.

By Divyanshi Tomar, Founder, The Content Thread

Instagram engagement figures for likes, comments, reposts, shares and saves.

Growing a social account feels random until you give it a structure. This is the three-phase plan we used to take one creator to 1,000 followers and 780K reach in 45 days.

Plan

Start with a strategy call and a content calendar built around the niche and the voice of the person or brand. Decide the topics, the formats and how often you will post before you make anything.

Test

Spend 30 days trying different formats, hooks and posting rhythms. Keep a note of what gets watched to the end, saved and shared.

Convert

Double down on what worked. In that 45-day run the result was 1,000 followers, 780K reach and organic DMs, which is the sign people are starting to see you as someone worth talking to.

See this approach in real work.

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