

Reel-first growth, built through content only
Rather than leaning on the existing audience, the account was rebuilt around reels, and most of the reach came from people who didn't follow it yet.
Instagram pages grown through content alone: reel-first strategy, tested hooks and formats, and edits that keep people watching.
See how our social media marketing work drives results for clients. Pick a case to read the full story below.
Inside the work
Case study 01
Rather than leaning on the existing audience, the account was rebuilt around reels, and most of the reach came from people who didn't follow it yet.
Went reel-first
Reels brought in 3.5 lakh of the 5.4 lakh total views, so the account was built around them.
Reached new people
Not just existing followers: 84.2% of views came from non-followers, across 2.2 lakh viewers.
Turned views into followers and visits
Net +740 followers and 20K profile visits, with one reel peaking at about 1.2 lakh views in a single day.
Grew followers 189.6%
The account reached 1,984 followers, up 189.6% since 6 Aug, through content only.




Case study 02
A strategy call and a content calendar built around one creator's niche and voice, followed by a month of testing what worked.
Plan
A strategy call and a calendar built around her niche and voice.
Test
30 days of formats, hooks and posting rhythms.
Convert
1,000 followers, 780K reach and organic DMs in 45 days.



Case study 03
Ideation, scripting, editing and delivery for short-form video, from a lamp-lit story reel to a festival illustration with 17K likes.


Testimonials


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