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Case studies

Social Media Marketing

Instagram pages grown through content alone: reel-first strategy, tested hooks and formats, and edits that keep people watching.

Case Studies

See how our social media marketing work drives results for clients. Pick a case to read the full story below.

Instagram insights overview showing 3,51,532 reel views and 2,23,965 viewers.
Instagram insights showing 538,882 views and 84.2% from non-followers.

Case study 01

Reel-first growth, built through content only

Rather than leaning on the existing audience, the account was rebuilt around reels, and most of the reach came from people who didn't follow it yet.

+189.6%follower growth, built through content only
Instagram insights showing 780,614 views and +1,121 net followers.

Case study 02

Plan, test, convert: 1,000 followers in 45 days

A strategy call and a content calendar built around one creator's niche and voice, followed by a month of testing what worked.

780Kreach in 45 days
Illustrated reel frame of a woman holding an offering at sunrise by the water.

Case study 03

Organic reels and edits that keep people watching

Ideation, scripting, editing and delivery for short-form video, from a lamp-lit story reel to a festival illustration with 17K likes.

17Klikes on a single organic reel

Inside the work

What we did, and what came back.

Case study 01

Reel-first growth, built through content only

Rather than leaning on the existing audience, the account was rebuilt around reels, and most of the reach came from people who didn't follow it yet.

+189.6%follower growth, built through content only
  • Instagram
  • Reels
  • Organic growth

What we did

  1. Went reel-first

    Reels brought in 3.5 lakh of the 5.4 lakh total views, so the account was built around them.

  2. Reached new people

    Not just existing followers: 84.2% of views came from non-followers, across 2.2 lakh viewers.

  3. Turned views into followers and visits

    Net +740 followers and 20K profile visits, with one reel peaking at about 1.2 lakh views in a single day.

  4. Grew followers 189.6%

    The account reached 1,984 followers, up 189.6% since 6 Aug, through content only.

  • Instagram insights overview showing 3,51,532 reel views and 2,23,965 viewers.
  • Instagram insights showing interactions by content type, with reels leading.
  • Instagram insights showing 538,882 views and 84.2% from non-followers.
  • Instagram follower count of 1,984, up 189.6% over 90 days.

Case study 02

Plan, test, convert: 1,000 followers in 45 days

A strategy call and a content calendar built around one creator's niche and voice, followed by a month of testing what worked.

780Kreach in 45 days
  • Instagram
  • Content calendar
  • Creator growth

What we did

  1. Plan

    A strategy call and a calendar built around her niche and voice.

  2. Test

    30 days of formats, hooks and posting rhythms.

  3. Convert

    1,000 followers, 780K reach and organic DMs in 45 days.

Results

  • 772.2K views in the last 30 days
  • +1,121 net followers
  • 780,614 views
  • Professional dashboard showing 772.2K views in the last 30 days.
    772.2K views in the last 30 days
  • Post engagement: 6.9K likes, 324 comments, 195 reposts, 4.5K shares and 7.4K saves.
    Engagement on the top-performing post
  • Instagram insights showing 780,614 views and +1,121 net followers.
    780,614 views and +1,121 net followers

Case study 03

Organic reels and edits that keep people watching

Ideation, scripting, editing and delivery for short-form video, from a lamp-lit story reel to a festival illustration with 17K likes.

17Klikes on a single organic reel
  • Reels
  • Video editing
  • Scriptwriting
  • Illustrated reel frame of a lamp lighting a dark room.
    3,500 likes
  • Illustrated reel frame of a woman holding an offering at sunrise by the water.
    17K likes

Testimonials

What people say about working with us

  • LinkedIn recommendation from Neha Prajapati, Founder and Content & SEO Strategist, April 4, 2023: Working with Divyashi was a good experience. She is excellent at her job and always delivers work on time. Its been long days since I am assigning her work, and every time she comes up with the best outcome.
  • LinkedIn recommendation from Ambreen Aftab, Social Media Strategist for Coaches & Consultants, April 3, 2023: I've worked with Divyanshi for a very long time now. She's is great at writing long form content. Fir me her USP has always been on time delivery. The quality of content is also upto the mark. I always look forward to work with her whenever I get the opportunity. Thanks for being a helping hand always, dear!

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