
Fragrance brand: ROAS from 0.5x to 2.2x
A perfume brand's ads moved from features and specs to story: oil versus alcohol, the history of oud and saffron, and cultural identity.
Paid campaigns where the message does the heavy lifting: story-led ad scripts, clear audience splits and weekly Meta Ads reporting.
See how our performance marketing work drives results for clients. Pick a case to read the full story below.
Inside the work
Case study 01
A perfume brand's ads moved from features and specs to story: oil versus alcohol, the history of oud and saffron, and cultural identity.
Changed the message
Moved from features and specs, to benefits, to story: oil versus alcohol, the history of oud and saffron, and cultural identity.
Wrote story-led ad scripts
There were two angles, heritage and cultural identity. The first story-led creative was the one that broke 1.2x ROAS.
Result
ROAS went from 0.5x to a peak of 2.2x in 4 months.


Case study 02
Scripts built desire without naming the benefit, with one message for people who knew the problem and another for those who didn't.
Zero health claims
Scripts built desire without naming the benefit.
Two audiences
Problem-aware people got education, and problem-unaware people got the early symptoms. 95% of ads reached cold audiences.
Result
11.6M views in June (down 21.4%) became 137.8M over Jul to Oct. That's 37.3M viewers and 100+ orders a day.


Case study 03
Ad-level Meta Ads reports from health and wellness brands, tracking spend, CAC, impressions and CTR against the creative that ran.



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