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Case studies

Performance Marketing

Paid campaigns where the message does the heavy lifting: story-led ad scripts, clear audience splits and weekly Meta Ads reporting.

Case Studies

See how our performance marketing work drives results for clients. Pick a case to read the full story below.

Views chart for a perfume brand, Jul to Oct: 1.2M views, up 110%, with 407.3K reach.

Case study 01

Fragrance brand: ROAS from 0.5x to 2.2x

A perfume brand's ads moved from features and specs to story: oil versus alcohol, the history of oud and saffron, and cultural identity.

2.2xpeak ROAS, up from 0.5x in 4 months
Views chart for a supplement brand, Jul to Oct: 137.8M views, up 95%.

Case study 02

Supplement brand: 137.8M views in four months

Scripts built desire without naming the benefit, with one message for people who knew the problem and another for those who didn't.

137.8Mviews over Jul to Oct, from 11.6M in June
Ad-level report for a 28-day wellness pledge creative with spend, CAC, impressions and CTR.

Case study 03

More performance results

Ad-level Meta Ads reports from health and wellness brands, tracking spend, CAC, impressions and CTR against the creative that ran.

  • Meta Ads
  • Health & wellness
  • Ad-level reporting

Inside the work

What we did, and what came back.

Case study 01

Fragrance brand: ROAS from 0.5x to 2.2x

A perfume brand's ads moved from features and specs to story: oil versus alcohol, the history of oud and saffron, and cultural identity.

2.2xpeak ROAS, up from 0.5x in 4 months
  • Meta Ads
  • Ad scripts
  • Fragrance

What we did

  1. Changed the message

    Moved from features and specs, to benefits, to story: oil versus alcohol, the history of oud and saffron, and cultural identity.

  2. Wrote story-led ad scripts

    There were two angles, heritage and cultural identity. The first story-led creative was the one that broke 1.2x ROAS.

  3. Result

    ROAS went from 0.5x to a peak of 2.2x in 4 months.

Results

  • 1.2M views, Jul to Oct (+110%)
  • 407.3K reach
  • From ads: 1,216,758 views
  • Weekly Meta Ads report for the fragrance brand showing spend, revenue, ROAS, CAC and CTR by week.
    Weekly Meta Ads report
  • Views chart for a perfume brand, Jul to Oct: 1.2M views, up 110%, with 407.3K reach.

Case study 02

Supplement brand: 137.8M views in four months

Scripts built desire without naming the benefit, with one message for people who knew the problem and another for those who didn't.

137.8Mviews over Jul to Oct, from 11.6M in June
  • Meta Ads
  • Ad scripts
  • Supplements

What we did

  1. Zero health claims

    Scripts built desire without naming the benefit.

  2. Two audiences

    Problem-aware people got education, and problem-unaware people got the early symptoms. 95% of ads reached cold audiences.

  3. Result

    11.6M views in June (down 21.4%) became 137.8M over Jul to Oct. That's 37.3M viewers and 100+ orders a day.

Results

  • 137.8M views, Jul to Oct
  • 37.3M viewers
  • 100+ orders a day
  • Weekly Meta Ads report for the supplement brand showing spend, revenue, ROAS, CAC and CTR by week.
    Weekly Meta Ads report
  • Views chart for a supplement brand, Jul to Oct: 137.8M views, up 95%.

Case study 03

More performance results

Ad-level Meta Ads reports from health and wellness brands, tracking spend, CAC, impressions and CTR against the creative that ran.

  • Meta Ads
  • Health & wellness
  • Ad-level reporting
  • Ad-level report for a 28-day wellness pledge creative with spend, CAC, impressions and CTR.
    28-day wellness pledge creative
  • Ad-level report for a “50,000+ Indians trust” compression stockings creative.
    Social-proof creative for compression stockings
  • Ad-level report for a “Bye, bye, bulging veins” compression stockings creative.
    Lifestyle creative for compression stockings

Testimonials

What people say about working with us

  • LinkedIn recommendation from Neha Prajapati, Founder and Content & SEO Strategist, April 4, 2023: Working with Divyashi was a good experience. She is excellent at her job and always delivers work on time. Its been long days since I am assigning her work, and every time she comes up with the best outcome.
  • LinkedIn recommendation from Ambreen Aftab, Social Media Strategist for Coaches & Consultants, April 3, 2023: I've worked with Divyanshi for a very long time now. She's is great at writing long form content. Fir me her USP has always been on time delivery. The quality of content is also upto the mark. I always look forward to work with her whenever I get the opportunity. Thanks for being a helping hand always, dear!

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