Ecommerce Homepage Checklist: What Belongs Above the Fold
A short checklist for the first screen of an online store: the promise, the offer, the category and the one action.
Visitors decide in seconds whether a store is for them. The first screen has to say what you sell, why it is different and what to do next.
The four things to show
- A promise in one short line, such as “Wear What Feels Free”
- An offer or reassurance, often in the announcement bar
- A clear way into the catalogue, like category tiles
- One main action, such as “Shop now”
Let the photo and the message work together
A strong photo sets the mood, but the headline carries the meaning. Keep the copy short enough to read at a glance, and make sure the button stands out against the image.
Check it on a phone
Most store visits happen on mobile. Make sure the promise, the offer and the button are all visible without scrolling on a small screen.
See this approach in real work.
Website Design & Development case studies
